Institutional Model

Institutional Model brings awareness to how institutions amplify the challenges individuals who identify as disabled experience on different campuses. The publication was founded by Dr. Albert Stabler and Able-achian on Appalachian State University’s campus and works to share the personal stories and engage audiences through print, web, and social media mediums.

Our team was tasked with establishing an ADA and WCAG compliant brand identity that communicates inclusivity, diversity, and open communication; engages audience members; and adapts to create a cohesive experience across print, web, and social applications.

Using extensive research on accessible design and designing for different ability levels to guide our decisions, our team created the identity for the publication, developed brand standards, designed print, digital, social media marketing materials, established a marketing strategy, and designed and developed the web publication framework. We not only wanted to establish a publication that furthered accessibility, but that was designed to be accessible itself. Our brand identity system takes into specific consideration the legibility of type forms, scale, color contrast, and more to ensure it serves as a clear example of accessible design.