Little Barb’s Bakery

Little Barb’s is Durham’s friendly neighborhood bakery — where all fellow cake lovers can come and get the cake of their dreams. And, a bunch of other treats and goodies.

About the Project

Little Barb’s Bakery is a small business and brainchild of Barb Nigro. What started as an Instagram bakery business, quickly turned into one of the more popular dessert stops in the Triangle.

To prepare for her upcoming opening as a brick-and-mortar within the Durham Food Hall, Barb needed an identity. In collaboration with Matt Norton, we developed a brand that is authentic to Barb’s style and current Instagram account. The logo is based on her handwriting. The color palette was selected based on photos she had taken for her page.

General Information

CAPABILITIES: Brand Strategy | Brand Identity | UX Design | UI Design | Web Design | Digital Design | Print Design | Motion Design | Signage

WHO: Little Barb’s Bakery

YEAR: 2022

ROLE: Designer

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