Financial Risk Group

FRG delivers a cloud-based, risk intelligence platform and service that empowers the people who power modern financial institutions – allowing them to make smarter decisions, faster.

About the Project

FRG approached us ahead of launching their new product, VOR Stream, in need of a product identity and go-to-market strategy. After initial research, we quickly realized that the FRG parent brand was also in need of an evolution in order to realign their visual and verbal identities with their product and service offerings.

We developed a new mark based on the concept of “the bottom line,” a term with roots in the financial industry as well a key element of their historical logotype. It also is used to communicate the idea that FRG is an integral player in the risk analysis category. This trope informed the entire visual identity, carrying the underline design element throughout each of the different applications. The flexible system utilizes a variety of image treatments to ensure the parent brand, products, and services look and feel different—but remain cohesive and on-brand.

The result is a comprehensive brand experience that includes an evolved visual identity and messaging strategy that communicates each unique component of FRG and functions together as a cohesive system.